Consider the following scenario: A game is announced that gets you really excited. From then on you’re checking your favorite site for the latest previews, news and trailers of the said game. For months you anxiously await its arrival and in the meantime pre-order the special edition at your local gaming retail outlet. The game finally drops and you’re first in line to pick it up. You drive home, pop in the disc, and enjoy every second as it was everything you hoped for. To you the game is flawless with excellent voice acting, a fulfilling story, and superb gameplay. But then you check that favorite site of yours to see what they have to say about it. Your shocked to see that the reviewer has given it a 5 out of 10. Mediocre, average, run of the mill. You hastily rush to other secondary sites you frequent to check the score there, only to find 6 out of 10. Furious, you run to metacritc and/or gamerankings to check the cumulative review average. 62.7. Because of this you’re outraged. You get into debates and flame wars on how all these reviewers are wrong and you’re simply right. Hell, you even write your own review. If you’ve ever experienced this before, you’re going through what is known as Cognitive Dissonance, or more commonly referred to as Buyers Remorse. You may have not gone through this scenario to the T, but I’m sure you can relate. You’re simply looking for justification of your purchase. And if you have experienced this, you’re probably missing the point on game reviews.
At Koku Gamer, our approach to reviews is as simple as it gets. Instead of simply agreeing with other sites or “going with the flow of traffic” if you will, we review a game based on our personal experience with it. There has been a lot of controversy with game reviews as of late. When a high score is given people always like to call foul and make ridiculous assumptions that a reviewer was bribed or paid off. While I don’t doubt that some shady business has gone on before, it’s really not as often as you’d like to believe. It seems that nobody actually reads the text itself but rather look at the number or grade it’s been given. I’ve heard people say “If it’s not at least a 9 I’m not getting it”, and that’s just absurd. I get that people do need a bit of justification when buying a game. Maybe the game needs a good story, or a multiplayer aspect that you can really sink your teeth into. But using review scores may not always be the best way of finding out if Game A is more to your taste than Game B. Reading the actual text however, can get you a long way into finding out what a game is all about. A number or grade doesn’t tell you how the game controls, how the frame rate holds up, what the story is like, and the depth of its multiplayer, should it have one.

GR Score: 97.31...Do you agree now that you've played it?
There are a lot of things you need to know when considering a favorable review. One of those things may be what the pre-release hype was like. Games like Halo 3 and Grand Theft Auto 4 were crazy hyped before they were released. I shamefully admit that I bought into the hype for GTA4. At a time when it seemed that every major review outlet was handing out perfect scores, I bought into it and actually forgot to read the actual text. While I certainly thought GTA4 was a good game, to me it wasn’t what it was cracked up to be and I felt a bit let down. Consider how much attention a game has been getting and if that game could affect the review score. In turn, hype can have negative impact on a game. Consider Spore, a game from the legendary Will Wright that reached extensive pre-release hype. Once the game finally came out, a lot of reviewers cited how it “didn’t live up to the hype”. As a reader of reviews, this is something that would turn me off about a game instantly, but despite that Spore was still an excellent game. You may have not played it, maybe because you too bought into the hype.
Gamerankings and Metacritc are certainly useful but unfortunately its just a cumulative number. The number itself doesn’t tell you what the game is about at all. Think of what the point of a review is. It simply to tell you whether a game is for you or not giving a breakdown of the games attributes. There is no possible way that anyone would be able to acquire all that information with just a number. It seems as if we’re obsessed with these numbers. Visit a video game message board after a controversial review and all you get are constant debates and arguments on how a game that was rated a 89.9 was not a 90. I suppose some of these people forget that even 7 and 8’s are good scores too.
It seems that nobody takes the time to read anymore. Everyone wants to know whatever it is they need to know as quickly as possible, and I supposed they feel that the score itself does that for them. While a score can quickly help someone gauge what the reviewer thought of the game, the real meat of the review is in the text itself. Some other sites provide video reviews which is a nice way of getting to the quick points of the review. But the point is not to put as much weight into the number itself and more importantly, know your own preference and understand that not everyone is like you. Think of all the games you’ve missed out on just because of a number. I know there that are probably a few games that you liked that didn’t review well. Go into every review with that same feeling. Know that even though a game may have not been received well, it shouldn’t stop you from enjoying it.
Yousif Alshaker – A word In

A review score is based off a games technical merit, graphics, game play etc, however sometimes this does not reflect the amount of enjoyment a game produces. While a reviewer should always give a score critically and professionally, within the text of the article they can express the way the game felt to them despite the pros or cons of the games design. All of us have a game that they love that hardly anyone else does and a much loved title that we despise, being entertained is not something that can be predetermined by a ‘numerical value, each to their own’. Of course the number at the end is likely to hold many of the clues to how the game was received but not all; some gamers require high quality graphics which if lacking will affect the score, others are quite entertained by simple on screen effects (a lot of us grew up without anything else) and yet the score would have to remain the same. Some would argue a reviewer’s enjoyment should come through in the ‘gameplay’ section of the score, however a number of games have great quality gameplay (controls, mission layout, etc) and yet miss that fun factor which is by no means a negative to the gameplays result.
Unfortunately part of being a journalist is to be objective when reviewing, if personal opinion creeps into the score to heavily (because it will get in no matter how much you try) your creditability is flawed, I personally disliked Halo 3, but it was a good game and many people enjoyed it and when it comes to a score I would have to rate it highly. I’m not saying give a game a high score because it was popular (lowest common denominator anyone?), but just because you personally didn’t enjoy it, doesn’t make a game bad, in the same way just because everyone enjoyed it doesn’t make it a good game. If a writer wants to take apart a loved game, they had best come armed to the party, because the chances are the people will slam them for it. However it would be worse if the writer lied to get on with the crowd. My point is that Joey hit the nail on the head here; the score is a good judge but not the be all and end all of the review. Read the text, we journalists (we like to pretend anyway) write all this stuff for a reason!
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I only agree , i own a lot of those games that i just step in the game and identify with the character and try to think why the developers did it like this. after 2 or three runs i get it, but really assassin’s creed was a disap.
That’s why I never put a score or a grade in my reviews.
I tend to think that you have to be careful not to alienate or patronise your audience. They demand a shortcut to understanding the quality of the game? Then you have to be careful to provide one that works efficiently and effectively. It’s just your job as a reporter of games.
In terms of what the text needs, I’d say it’s complete transparency over the angle from which you’re approaching the game. Panning Halo 3? That’s fine, but it needs to be clear *why* you dislike it while others love it. This is where scores are less useful, as there’s no reasonable number for a high quality game that, for whatever reason, failed to capture your imagination (though look at film critics — they regularly vastly disagree over the quality of various works, and no one bats an eyelid. This is, almost certainly, because film critics tend to be exemplary at building up a personal identity that their readers understand, and that those who disagree with their general outlook can easily put to one side).
Hi there, I’m an italian writer about videogames (of course
). I must compliment with a writer of this article, because shows a tragic situation of this little world. For example, in our site we don’t use the score system, just because we think it’s mortifying for any review.
Readers have to try to adapt theirself to reading, thinking and discussing about that specific title. Doesn’t matter what a number says: the important thing is that anybody becomes awake about what he read.
For us it’s a sort of challenge, because nowadays seems very difficult following this way. But we must try harder, despite the results are not always satisfied.
That’s why I completely agree with this article, and I hope a lot of people will read it. That’s it. Before leaving I apologize for my english, but I’m still learning, so, be patient.
I think a lot of the hype with games has to do when the early trailers and information become available. Look at the E3 07 trailer for resident evil 5.. it looks way, way better than the final product. The first trailer for zelda twilight princess suggested we were going to do battle with lord of the rings style flying beasts. In the following months since fable 2 was revealed.. early reports indicated that the game was going to be epic in length (no it wasn’t), and that your children would grow up themselves (they didn’t). There are a lot of cool features that have been striped from games before their release.
Great article !
I always read complete reviews instead of just looking at the numbers. That’s what gives the best idea of a title. If there’s no multiplayer or if the graphics are bad, the number might decrease but not necessarily my appreciation of that game. It’s a question on judgement and taste. You can’t blame someone because he rated a game too low or too high according to your criterias. Hype can be really bad. You wait a few very long months for a sequel of a game you loved and then get dissapointed when you realize it doesn’t meet your expectations. But other people might enjoy the sequel more than the first game. I agree with Antonio when he says that people should read, think and discuss about games, that’s more constructive than a simple number and could lead you to better choices.
Thanks again for the article
What a solid article this is. I do fall into the characteristics outlined in the first paragraph – I remember looking forward to a game, seeing it having low scores and being disappointed – in a sense, it was partly the reason why I started to write reviews myself. I’ve compared gamer reviews to reviewer reviews and the difference is stellar. I’ve often found with the former that they can nit-pick on small things, and all this negativity does lead to the game just seeming poor overall (excellent example is MotoGP 08 – it was rated 5/10 but really is a great racing game). I think the whole rating aspect throws gamers off a lot, but sometimes the text itself is quite trivial too. All in all, I just think that it is quite difficult to follow ‘professional’ reviews anymore. Gamers know it best, and I think that is what is good about this site – we don’t write as if we are high-end snobbish gamers, we are all ‘real’ gamers and that is where gamers should be looking at.
I really enjoyed reading this. I have to say that I am not usually one who buys into hyped games. Halo 2 was hyped so much as was Halo 3 and I did not really enjoy them at all. I also do not like GTA and do not understand why it is so popular.
I agree that if you just buy games based on high ratings then you are definitely missing it. Lots of technically great games are rated low because the reviewer does not understand it or it does not fit into the main genres. An example of this would be Rez.
At the end of the day we as gamers have our own opinion. We are human, we think for ourselves. Why should we let the rating of a reviewer influence our own decisions? If we enjoy a 5/10 game but hate a 9/10 game then we are entitled to do that. As a reviewer (and I have been reviewing for nine years) I have never once gave a game 10/10.
Ian W.
Ian — what are your criteria for a 10? I think it’s easy to forget each publication scores based on a different criteria, so one mag’s 10 could be another’s eight, and that’s absolutely fine as long as it’s clear what those criteria are.
Just not awarding 10s, on the other hand, is plain silly, as your marking system becomes one that’s just out of nine. But I’m sure you have a hypothetical situation in which you’d award top marks.
Load of recycled crappy text with no real statement or meaningful conclusion whatsoever. What a waste of internet traffic
@Guy
I would really like to know how you were able to come to the fact that there was no “real statement” or “meaningful conclusion”. Not only did I provide one, but Yousif did as well with his contribution to the article.
The statement: Scores by themselves do not provide enough information to tell you if you will enjoy the game or not.
The conclusion: Read the Reviews Text.
You didn’t see that just from reading the article? You must have not read it properly.
I think it’s a brilliant article, I don’t know who these morons are that think it has no statement or conclusion, pay a bit more attention and go take english lessons if you need to. Seriously this isn’t a hard article to divine its purpose….