Paul D.

EA: Take Two Deal is Dead

Written by Paul D. on Wednesday, August 12th, 2009

Topics: News

EA ‘s Chief Financial Officer Eric Brown has revealed that EA are “not interested” in buying rivals Take Two Interactive and would rather focus on small scale acquisitions instead.

Brown was speaking at the Pacific Crest Technology Leadership Forum in Vail, Colorado. He said of the well-publicised attempt at an acquisition:

“That’s a deal whose timeframe has come and long gone. We’re just not interested in a large-scale, traditional packaged-good publishing deal.”

Brown said that the mega-developer/publisher’s main focus is on consumer-to-consumer marketplace and companies that can help with this that have valuations or market caps less than $1 billion.

He also said that their presence in Asia is “underweighted” in comparison to other territories, yet he gave no indication that if strengthening Asia was in the company’s strategy; instead focusing on acquiring companies within the consumer-to-consumer marketplace.

This isn’t a big surprise, but EA know they missed a great opportunity. I’m sure they will pounce on Take Two, or rather Rockstar, in the future should the latter have any slip-ups.

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