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Activison CEO Bobby Kotick has revealed how he turns your $50 purchase of Guitar Hero into a $500 stream of revenue for his company.

Speaking earlier, Kotick had this to say:

“Today, we’ll sell you for $100 a guitar. You might add a microphone or drums, you might buy two or three expansions packs, different types of music. Over the life of your ownership you’ll probably buy around 25 additional song packs in digital downloads. So, what used to be a $50 sale is a $500 sale today.”

You would have thought people like Kotick would have sane PR people to ensure idiotic statements like this are never said. Sure, from a financial standpoint the above sales strategy is a goldmine and would make any investor rub their hands with glee but from a customer relations point of view, it is a fantastically stupid thing to say.

Not only does it make him sounds like a smug fool, it’s also sure to annoy gamers everywhere. Most people  think that a lot of DLC is over priced and peripherals are starting to reach astronomical prices (Fun Fact: You can buy a XBox 360/Wii for less then what the new Guitar Hero V bundle costs here in the UK). It’s already known that Mr. Kotick would like to raise game prices even higher if  he were allowed. With statements like these, somebody stop the man from speaking!

Now of course, not every person who buys Guitar Hero will purchase additional peripherals/song packs but many of them do. Will you be giving Activison and Bobby Kotick’s wallet an extra $450 after you’ve bought Guitar Hero V?