Disney’s senior vice President, Tom Stagg, spoke earlier on Disney’s recent acquisition of Marvel and the effect it will have on future properties and licenses.
“Overtime, on the videogame side there will be opportunities. We’ve said that, but that doesn’t necessarily mean that every videogame that has a Marvel or Disney brand will end up being just produced by us. I suspect there will be a blend of licence relationships and self-published titles, but at the same time we believe there’s an opportunity there just in terms of our drive, driving ourselves to critical mass and having a broader base of properties with which to do that. There’s an approach to the properties, the stories and characters that we have to respect, and frankly, we’d be silly not to respect that. We’ve been investing in our interactive media group, including videogames, and I look forward over the next few years in reaching scale into a number of those efforts and to turning that into a profitable growth driver.”
A crossover between Disney and Marvel characters looks all but certain. Not surprising giving the success of the Kingdom Hearts series. Whilst I’m sure Mr.Stagg is truthful in saying Disney wants to be respectful when it comes to future usage of Marvel properties, I wonder how high respect will figure on the agenda when dollar signs start flashing in Disney’s eyes? Perhaps I’m just too cynical.